GDPR - A Marketing Blessing

GDPR - A Marketing Blessing

The General Data Protection Regulation

The recent General Data Protection Regulation (GDPR) changes are a blessing, not a curse to a capable marketing team. We are amazed at how many people and groups are still struggling with GDPR and still believe that it negatively impacts their marketing efforts.

Effective Marketing

Effective marketing and communications can significantly benefit from correctly working in line with the GDPR requirements. While you may experience some short term pain and even a reduction in your audience size in the short term, building your contact lists and data in line with the requirements will mean that ultimately you are communicating with people who want to hear from you.

Don’t Believe the Hype

There is a lot of noise and misinformation around GDPR and data privacy.
Take some time to learn the facts and read up and educate your teams on the requirements. The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation in 20 years. The more you start to learn, the easier it becomes, and you will soon have your marketing lists, and data in good shape.


Protecting all EU Citizens

The GDPR changes aim to protect all EU citizens from privacy and data breaches in today’s data-driven world. Organizations in breach of GDPR can be fined up to 4% of annual global turnover or €20 Million (whichever is greater). GDPR not only applies to organizations located within the EU but also applies to organizations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.
The Rest of the World

Marketers must demonstrate how the data subject has consented to the processing of their data. Marketing databases have to be updated and cleansed to ensure that the organization can identify consent which has been granted lawfully and fairly.

Although GDPR only affects citizens living in the EU, it is advisable that companies that operate internationally ensure all of their global audience is GDPR compliant to meet stringent data regulations in the future.

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