Are you Selling or Storytelling?
Creating the content and telling the story that your audience is interested in is where the focus needs to be. Are you selling rather than storytelling?
Search Engine Optimisation
Does SEO control the article? First and foremost, the item needs to have your end-user or prospective customer in mind. Sure, SEO matters, however relying solely on keywords is not the best option. Buzz words, can be a turn off for your reader, think about positioning the article/content in a way that speaks to your intended audience.
Map Your Content to Your Channel
If you are producing content once and not adapting it for the right channel, you might want to review that. For our clients, we align the content to the audience and the channel. The same material on all channels that are not what your desired audience is interested in is all too common. A little more effort in your content production area can often spectacularly yield results.
Consider Your Content Types
Content comes in all shapes and sizes. We are all familiar with web pages, blogs, articles, social media, infographics, white papers, case studies, written, audio, and video! We are swimming in content, and more and more materials continue to bombard us.
If you are in the business of creating content, consider your content. Craft it carefully, think about how it can be used, and align it to the most effective delivery mechanism.